Case study:


Foes partnered with dental provider Saberton, overhauling their branding and digital infrastructure. With a custom CRM and optimized campaigns, Saberton's marketing spend became 52% more efficient, and new patient acquisition costs decreased by 17%. Additionally, the average order value rose by 35%.


Saberton, a leading dental care provider, faced a myriad of challenges that hindered their growth. Their digital infrastructure was outdated, their brand lacked resonance with their target demographic, and their service offerings were not optimized for scale. Additionally, they struggled with inefficient media spending and lacked a unified view of their customer data. The absence of a robust CRM system further complicated their demand generation efforts.

The Solution

Foes  partnered with Saberton's owner and management team to revolutionize the way people interact with their business. The transformation began with a complete rebranding, followed by the development of a custom CRM system for improved advertising attribution and patient tracking, and ongoing growth strategy, CRO, landing page and paid media management to deliver continuous growth.

Key Pillars of Operation

  • Marketing & Growth Strategy: Comprehensive planning to align with Saberton's business goals.
  • Paid Media Management: Optimized ad campaigns for maximum ROI.
  • CRM Development, Onboarding & Management: Custom-built HubSpot CRM instance for seamless patient  journey mapping, onboarding, selling and management.
  • Creative Development: Brand-aligned creative assets to engage the target audience, including a full rebranding for Saberton.
  • Analytics & Reporting: Data-driven insights for continuous improvement.

THE results

The fruits of our labor have been nothing short of transformative for Saberton. We've made their marketing spend 52% more efficient while significantly increasing lead volume and new patient growth. Even when accounting for agency fees, Saberton's overall operating spend for new patient acquisition has become 17% more efficient. We've also helped drive up the average order value by over 35% by focusing on a more optimized mix of products.


Our work with Saberton exemplifies the essence of Foes — we don't just 'do' digital; we 'live' digital. We've delved deep into the intricacies of Saberton's business, crafting a strategy as unique as they are. The result? A more efficient marketing spend, a significant increase in lead volume and new patient growth, and a rise in average order value. But the metrics are just one part of the story. Our relationship with Saberton has been built on a foundation of collaboration, integration, and a shared vision for excellence. It's been about challenging the conventional wisdom, pushing the boundaries, and demonstrating that when it comes to digital transformation, Saberton is a force to be reckoned with.


Larry MacGirr, the Head of Revenue and Operations at Saberton, had this to say about our partnership:

"In the realm of digital marketing and CRM solutions, Foes stands out as a beacon of professionalism and expertise...Our partnership with Foes and our adoption of HubSpot has revolutionized how we do business at Saberton...For any organization considering HubSpot and seeking a partner to guide them through the journey, I wholeheartedly recommend Foes."

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